About
The story
The story
Dress Me by Sara was born from a personal vision, a desire to create pieces that feel unique, expressive, and timeless.
What began as a passion for design evolved into a signature aesthetic defined by fluid silhouettes, distinctive prints, and effortless elegance. Each piece is personally designed by Sara, making every creation a reflection of her artistic eye and deep connection to the women who wear it.
This is not just fashion. It is a feeling, designed to be lived in.
Background
Founded in Abu Dhabi in 2020, Dress Me by Sara emerged from a simple yet powerful idea: to create pieces that do not follow trends, but express identity.
Since then, the brand has grown into a distinctive voice in contemporary womenswear, where each design is intentional, personal, and made to be remembered.
Mission
To design refined, high-quality pieces that embody individuality, movement, and quiet confidence, while offering exclusive creations that stand apart from the ordinary.
Vision
To offer designs that women can relate to, pieces that feel uniquely theirs and naturally become part of their journey.
The begining
The concept emerged from a simple yet powerful idea: to create pieces that do not follow trends, but express identity and bring your dreams to life.
Dress Me by Sara was founded in Abu Dhabi, the world’s emerging capital of style, by Sara Badwan, built on passion, creativity, and a bold ambition.
Every piece is personally designed by Sara, making each creation a true reflection of her artistic eye and deep connection to the women who wear it.
Since its inception, the brand has grown into a distinctive voice in contemporary womenswear. where each design is intentional, personal, and made to be remembered.
Who We Aer
We are Dress Me by Sara, a fashion brand based in Abu Dhabi, the world’s emerging capital of style. Inspired by global trends and refined by a distinctive vision, we create pieces that reflect your individuality and bring your dreams to life.
Founded in July 2020 by Sara Badwan, the brand is built on passion, creativity, and a bold ambition to grow within the fashion industry. Every piece is personally designed by Sara, making each creation a true reflection of her passion for fashion and attention to detail.
At Dress Me by Sara, we are deeply passionate about what we do. Our mission is to inspire women across the Middle East and beyond through timeless, elegant designs. We carefully select high-quality fabrics to craft unique womenswear that blends sophistication, comfort, and individuality, designed to fit beautifully into every wardrobe.
Sara’s dream is for every woman to own at least one piece from Dress Me by Sara, a design created with love, made to be part of her wardrobe and her story.
